Promoting Your Avenza Map Store Listings
Now that you've listed your maps in the
Think of the Map Store as your own digital delivery fulfillment system. You can drive traffic to the store listings from your web pages, social media and even cross-promote digital versions from e-commerce products.
Whether you choose one method or use a combination of all three, the more visible you make your Map Store Listings, the more maps you'll sell.
Here are some ways that you can point digital map buyers in the direction of your map store listings.
Add a Web Page to Your Site
Create a new page on your website dedicated to digital maps. Make it bold and add it to your website's navigation, or keep it more subtle with a simple 'Digital Maps' item in the footer item. Where this page lands really depends on the structure of your site, and how prominent you want your digital maps to be. Either way, don't forget to create some links to this page from other areas of your website.
What to include on the page:
- Links to individual Map Store listings or to your Map Store Vendor Page which shows all of your currently available maps
- Explanation of the Avenza Maps app as the viewer for your digital maps
- Instructions on how to purchase digital maps
Other Optional Information
- List a few benefits of digital maps
- Add app store badges or links to download Avenza Maps
- Link to a tutorial or video on how to use the app
The Map Store Badge
Add a visual element to make your digital maps stand out. One way to do so is using the Avenza Map Store badge, with a link to a specific map, or to your Vendor Page.
Here are some snippets that you paste into your webpage code to create links to individual maps and bundles, or to your Vendor Page.
<div><a href="AddMapURL"> <img src="https://s3.amazonaws.com/com-avenza-publicsite2-production/images/avenzamaps_store_badge.max-200x200.png" >< /a>< br >< br >Buy the digital version of this map < br >for use in the Avenza Maps App < /div>
<div><a href="AddVendorPageURL"><img src="https://s3.amazonaws.com/com-avenza-publicsite2-production/images/avenzamaps_store_badge.max-200x200.png"></a><br><br >Buy the digital version of this map <br>for use in the Avenza Maps App </div>
e-Commerce Listings
If you have an e-commerce site on which you sell paper maps, add a link to the appropriate digital map in each product description. Use it as an opportunity to up-sell the digital version as a backup for paper maps, or as an alternative for customers who don't want to pay or wait for shipping. Customers will appreciate having options and may even decide to purchase both!
Be sure to note that the buyer will be directed to the Map Store to complete the digital purchase.
What to Include in the Listing
- A link to the individual Map Store listing on the Avenza Map Store
- A link to the Avenza Maps website for information about the app
- A link to your Vendor Page (optional)
Social Media
Your social media accounts can be valuable sources of traffic, and a great way to introduce your digital maps to your followers. Tag @AvenzaMaps the post or caption to also reach our network of followers. Here are some sample posts to promote your digital maps.
"Digital maps are an excellent backup for paper maps. Even better, you can locate yourself on the map using your device's GPS! Check out digital versions of my maps, now available in the @avenzamaps Store!"
"Digital versions of my maps now available in the @avenzamaps Store! Buy, download and view on a smartphone or tablet using a free app."
Instagram
Post an image of one of your listed maps - could be a screen capture of a portion of the map, a cover image, or anything else you feel is a good representation.
"Your next adventure could be here. All of our digital maps are now available on the @avenzamaps Store."
Demand for your maps can be generated from all kinds of marketing activities and the more you do, the more eyes you'll get on your Map Store listings. These are just a few ideas, and some images and links below to get you started!
Additional Resources
Use any of these images and links to help promote your digital maps in the Avenza Map Store.
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